Effective Waqf Fundraising: Insights from a Systematic Review of the Literature Sunan Fanani, Tika Widiastuti, Nikmatul Atiya, Marwani Erwinsyah
Islamic Economic, Airlangga University
Abstract
This study systematically analyzes the literature on waqf, focusing on fundraising aspects. It presents strategies that can be applied by fundraising managers in Waqf institutions to optimize fundraising outcomes. Using the Systematic Literature Review (SLR) method, this study analyzes 28 papers from Scopus-indexed Q1-Q3 journals that meet the criteria. The analysis reveals that the Theory of Planned Behavior (TPB) is the most commonly used theory by previous researchers to explain waqf donation behavior. Attitude is the most frequently used variable, with 11 articles, followed by knowledge level with 10 articles, and religiosity with 9 articles. From all the articles, the researchers provide an analysis of lessons that can be adopted by waqf fundraising managers, emphasizing the use of digital technology. In this digital technology era, fundraising managers in Waqf institutions can leverage various digital products, such as exploring the potential use of big data and artificial intelligence (AI) to identify donation patterns, donor segmentation, and personalized waqf campaign strategies, as well as utilizing Virtual Reality and Augmented Reality in Waqf education. Future research directions are also discussed in the fourth section to provide academic implications.
