Green Supply chain Management, Green Innovation and Firm Performance: The role of Gender Diversity
Jose Septian Amaral(a), Maya Novitasari(b), Muhammad Agus Sudrajat(b)

Universitas PGRI Madiun

Abstract

Purposes: This study aims to examine the impact of green supply chain management and green innovation on firm performance, as well as to determine whether gender diversity can moderate the effects of green supply chain management and green innovation on firm performance.
Methods: This study is a quantitative research that employs Hayes^ Macro Model 1 to examine the relationships among the variables. The data were tested using SPSS23
Results: The results of the analysis showed that green supply chain management and green innovation have a negative impact of green supply chain management and green innovation on firm performance. Moreover, gender diversity moderates the relationship between green supply chain management, green innovation, and firm performance.
Conclusion and suggestion: The implementation of green supply chain management and green innovation requires government support to positively influence firm performance. This is because companies often face substantial costs and the challenge of establishing a market share for their eco-friendly products. Furthermore, gender diversity has the potential to moderate the relationship between these practices and firm performance. Future studies can apply other green-related aspects and performances.

Keywords: Green supply chain management, Green Innovation, Firm Performance, Gender diversity

Topic: Supply chain management