Blockchain Technology in Koperasi: A Netnography Study
Aryanto, Anak Agung Gde Satia Utama

Airlangga University

Abstract

This study explores the potential of blockchain technology adoption to improve the accounting information system of Koperasi in Indonesia. Traditional Koperasi accounting systems are vulnerable to data manipulation and fraud, leading to a lack of trust among members. Blockchain technology, with its decentralized and transparent nature, offers a potential solution. This study uses a netnography approach, analyzing conversations or opinions conveyed by the public through various media such as the web / internet, Facebook, Instagram and Twitter and existing sentiments related to the keywords ^blockchain dan Koperasi^. The findings show a generally positive sentiment towards blockchain technology and its potential to revitalize Koperasi. We conclude that blockchain technology has the promise to improve the security, transparency, and trustworthiness of Koperasi accounting information systems.

Keywords: Blockchain, Netnography, Koperasi, Accounting Information System, Nvivo

Topic: Accounting and management information system