GREEN INNOVATION AND ITS IMPACT ON SUSTAINABLE BUSINESS PERFORMANCE: A CONCEPTUAL FRAMEWORK
Tengku Firli Musfar

Management Department, Faculty of Economic and Business, Universitas Riau

Abstract

ABSTRACT
Purpose: This study aimed to establish a comprehensive definition of green innovation, addressing the existing gap in the literature where a unified understanding of the concept has been lacking. The study explored how green innovation has been conceptualized and identified inconsistencies in its definition and scope in previous research.
Method: To address this issue, the study employed a comparative analysis of various definitions and related variables of green innovation. The analysis was conducted to evaluate their impact on achieving sustainable business performance, offering a detailed examination of how different definitions influence organizational outcomes.
Results: This study indicated significant variability in how green innovation has been defined across prior research. This variability was shown to have implications for sustainable business performance, highlighting the need for a clearer, more consistent conceptual framework to better guide organizations in their sustainability efforts.
Conclusion and Suggestions: The study contributes to the theoretical framework of green innovation by presenting a more robust and comprehensive definition. It also identifies additional variables that support improved organizational sustainability outcomes, offering a clearer pathway for organizations aiming to enhance their sustainable business performance. The findings suggest that future research should focus on refining green innovation concepts to better align with practical sustainability goals.

Keywords: Green Innovation, Sustainable Business Performance.

Topic: Strategic management