Strategy for Development of Chili Agroindustri Products as Food Sovereignty Support in Daerah Istimewa Yogyakarta Dwi Aulia Puspitaningrum (a)- Muhammad Maulana Azimatun Nur (b)- Budi Widayanto(c)
a,c.Agribusiness Department, Faculty of Agriculture,UPN Veteran Yogyakarta, Indonesia
b.Chemistry Engineering Department, Faculty of Industrial Engineering. UPN Veteran Yogyakarta, Indonesia
Abstract
ABSTRACT.
Chili one of the barometer economic products of each of the region in Indonesia because of the impact of it^s Agroindustri to economic-social welfare from upstream until downstream. Many kinds of strategies had done to manage this product, but every year there are many problems around chili Agroindustri for example: price fluctuation, supply chain of chili- Sustainability product- Market structure etc. This research was conducted in Daerah Istimewa Yogyakarta (DIY). The aimed of this study were 1). To Identify The external and internal Factors that having role of the strategic to improve The Agroindustri especially chili product. 2) To analyze and get solution strategic of the chili business in this regency. The research method was descriptive model. This type of research was a case study. The method of respondents had taken by purposive method. The type data was primary and secondary data. The method of collecting data was Focus Group discussion (FGD), interview, observation, record. Techniques analysis data of description to find out performance, business development strategy with Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal-Eksternal Matrix (IE), matrix of Strenghts, Weakness, Opportunities, and Threats (SWOT), and the Quantitative Strategic Planning Matrix (QSPM). Based on the research that had been done, the results of the research showed that 1) The EFE value of 2,97 and IFE of 3,10 which were matched with the IE matrix, the results of the IE matrix mapping are in cell IV. This strength map lays out the grow and build strategy. The strategies that can be implemented will be as intensive strategies (market penetration, market development, and product development) or integration Strategies (backward integration, forward integration, and horizontal integration). The end of the research we concluded that intensive strategies better than Integration Strategi.
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Keywords: Chili , strategy, External Factor, Internal Factor, Intensive, Integration.
