Inclusive and Accessible Urban Tourism in Yogyakarta: A User-Generated Content Analysis Shely Rizki Hardiana(a), Vynska Amalia Permadi(b*), Dian Indri Purnamasari(c), Sri Hastuti(d)
a) Management Department, Universitas Pembangunan Nasional Veteran Yogyakarta, Jl. Padjajaran 104, Sleman, Yogyakarta
b) Informatics Department, Universitas Pembangunan Nasional Veteran Yogyakarta, Jl. Babarsari 2, Tambakbayan, Sleman, Yogyakarta
*vynspermadi[at]upnyk.ac.id
c,d) Accounting Department, Universitas Pembangunan Nasional Veteran Yogyakarta, Jl. Padjajaran 104, Sleman, Yogyakarta
Abstract
Urban tourism, characterised by its diverse offerings and accessibility, has gained significant attention. Museums, as prominent cultural and experiential attractions, play a crucial role in shaping urban tourism experiences. This study investigates the relationship between accessibility and museum tourist satisfaction, focusing on understanding how accessibility influences visitor experiences. By analysing 1,000 data from a user-generated content platform using linear regression, this research explores the impact of accessibility components, such as accessibility for people with disabilities and parking availability, on overall tourist satisfaction. The findings contribute to the growing knowledge on inclusive tourism and provide valuable insights for enhancing visitor experiences in urban museum settings.
