Strategy for Development of Chili Agroindustri Products as Food Sovereignty Support in Daerah Istimewa Yogyakarta
Dwi Aulia Puspitaningrum 1, MM Azimatun Nur 2 , Budi Widayanto 3

Agribusiness Department, Faculty of Agriculture UPN Veteran Yogyakarta, Indonesia(1,3)
Chemical Engineering Department, Faculty of Industrial Engineering UPN Veteran Yogyakarta (2)

Abstract

ABSTRACT

This study investigates the internal and external factors affecting the chili agroindustry in Daerah Istimewa Yogyakarta (DIY), Indonesia-a key economic product that influences the region^s socio-economic welfare from production to distribution. Despite various management strategies, the chili agroindustry faces recurring challenges such as price fluctuations, supply chain inefficiencies, sustainability issues, and market structure instability. The research aims to identify critical factors influencing this industry and develop strategic solutions to enhance its performance. Utilizing a descriptive case study approach, data were collected through Focus Group Discussions (FGD), interviews, observations, and records, and analyzed using Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), the Internal-External (IE) Matrix, SWOT analysis, and the Quantitative Strategic Planning Matrix (QSPM). The findings reveal that with an EFE score of 2.97 and an IFE score of 3.10, the chili agroindustry falls into the ^grow and build^ category on the IE matrix, suggesting intensive strategies like market penetration and integration strategies, particularly backward integration, as the most effective for improving the chili agroindustry in DIY.

Keywords: Chili Agroindustri, strategy, External Factor, Internal Factor, Intensive, Integration.

Keywords: Chili Agroindustri, strategy, External Factor, Internal Factor, Intensive, Integration.

Topic: Agriculture