FACTORS THAT INFLUENCE THE IMPLEMEMTATION OF MSME SUSTAINABILITY (CASE STUDY OF YOGYAKARTA SPECIAL REGION)
Marita, Ahmad Muhsin, Lita Yulita Fitriyani, Jamzani Sodik

UPN ^Veteran^ Yogyakarta

Abstract

This research aims to test and analyze the influence of education level, understanding of accounting, socialization and information technology on the sustainability of MSMEs. The population in this study consisted of MSMEs in the Special Region of Yogyakarta. The data collection technique involves primary data through questionnaires. The sampling method used in this research was the Slovin formula with a total of 120 respondents. The data analysis method used is multiple linear regression analysis and hypothesis testing with the F test and t test using the IBM Statistical Package for Social Sciences (SPSS) Version 25 software.
The research results show that the level of education, understanding of accounting, socialization and information technology have an influence on sustainability in Micro, Small and Medium Enterprises (MSMEs) (Case study of MSMEs in the Special Region of Yogyakarta).

Keywords: sustainability, MSMEs, Yogyakarta

Topic: Engineering