SMART TOURISM DESTINATION ON ENVIRONMENTALLY RESPONSIBLE BEHAVIOR
Dyah Sugandini, Mohammad Irhas Effendi, Fadlida Moch Razali, Winda Feriyana, Muktiarya Yodhatama, Aina Nur Salsabilla

Universitas Pembangunan Nasional ^Veteran^ Yogyakarta

Abstract

This study aims to test the environmentally responsible behavior model influenced by smart tourism and tourist experience. The dimensions of tourist experience adopted in this study are learning experience and ease of use experience. The theory underlying this study is the theory of planned behavior and the technology acceptance model. This study takes natural tourism objects in the Special Region of Yogyakarta. This research uses data collected from 100 tourists at natural tourism destinations in the Special Region of Yogyakarta. Data were collected using a five-point Likert scale. The sampling technique was purposive, with the criteria of tourists who had visited natural tourism in Yogyakarta. Tourists who were respondents to this study came from Indonesia. The data analysis used structural equation modeling using PLS. The results showed that the environmentally responsible behavior model was acceptable, and smart tourism affected the learning experience and ease of use experience.

Keywords: environmentally responsible behavior, smart tourism, tourist experience, nature-tourism.

Topic: Social Science