Assessing the Usability of the Mocaf Selling Website: Insights from System Usability Scale and USE Questionnaire
Didit Herlianto (a), Astrid Wahyu Adventri Wibowo (b*), Ida Ayu Purnama

(a) Management Department, Universitas Pembangunan Nasional Veteran Yogyakarta, Jl. Padjajaran, Sleman, Yogyakarta, Indonesia 55283
(b) Industrial Engineering Department, Universitas Pembangunan Nasional Veteran Yogyakarta, Jl. Padjajaran, Sleman, Yogyakarta, Indonesia 55283
(c) Accounting Department, Universitas Pembangunan Nasional Veteran Yogyakarta, Jl. Padjajaran, Sleman, Yogyakarta, Indonesia 55283

Abstract

In today^s digital era, the effectiveness of online platforms is heavily influenced by their usability, especially in community-driven efforts like those of Women Farmer Groups. The Ngudi Rejeki Women Farmer Group has leveraged technology by creating a sales website designed to expand market reach and boost the economic empowerment of its members. However, the success of this initiative hinges not just on having a digital platform, but on how user-friendly and fulfilling it is for users to navigate and accomplish their objectives. This study aims to assess the usability of the Mocaf Selling website using the System Usability Scale (SUS) and the USE Questionnaire. The SUS score obtained was 66.5, indicating an average level of usability. The USE questionnaire revealed that the website scored 83.01% for usefulness, 82.52% for ease-of-use, 83.70% for ease of learning, and 84.34% for satisfaction.

Keywords: Usability- Website- SUS Score- USE Questionnaire

Topic: Engineering