The Influence of Business Legality, Halal Labeling on Sales Volume of Micro, Small and Medium Enterprises (UMKM) Products in Sedati District, Sidoarjo Regency
Moh. Maruf(a), Riyan Sisiawan Putra(b*), Anusuiya Subramaniam(c), Tri Siwi Agustina(d), Dwi Novitasari(e), Feri Ihsan Muzaki(f), Ana Lailatul Fitriya(g)

a) Faculty of Business Economics and Digital Technology, Management Department, Universitas Nahdlatul Ulama Surabaya.
Jalan Raya Jemursari Nomer 51 - 57, Surabaya, Indonesia.
b*)Faculty of Business Economics and Digital Technology, Management Department, Universitas Nahdlatul Ulama Surabaya.
Jalan Raya Jemursari Nomer 51 - 57, Surabaya, Indonesia.
riyan_sisiawan[at]unusa.ac.id
c) Sekolah Perniagaan dan Ekonomi, Universiti Putra Malaysia
43400 UPM Serdang, Selangor, Malaysia
d) Faculty of Economics and Business, Management Department, Airlangga University.
Jalan Airlangga No.4 Surabaya, Indonesia.
e) Faculty of Business Economics and Digital Technology, Management Department, Universitas Nahdlatul Ulama Surabaya.
Jalan Raya Jemursari Nomer 51 - 57, Surabaya, Indonesia.
f) Faculty of Business Economics and Digital Technology, Management Department, Universitas Nahdlatul Ulama Surabaya.
Jalan Raya Jemursari Nomer 51 - 57, Surabaya, Indonesia.
g) Faculty of Business Economics and Digital Technology, Management Department, Universitas Nahdlatul Ulama Surabaya.
Jalan Raya Jemursari Nomer 51 - 57, Surabaya, Indonesia.

Abstract

Micro, Small and Medium Enterprises (MSME) activities are one of the business fields that can develop and be consistent in the economy of a country or region. This research aims to find out the influence of business legality, halal labeling on sales volume in micro, small and medium enterprises (UMKM) products in Sidoarjo Regency. This research uses a survey research design among respondents by distributing questionnaires to consumers who use MSME products in Sidoarjo Regency. The population of this research is consumers of MSME products in Sidoarjo Regency whose number cannot be measured with certainty (unknown population). The sample in this study used the Simple Random Sampling Technique (random sampling) with a total of 79 MSMEs. Business Legality, Halal Labeling has an influence on Sales Volume of Micro, Small and Medium Enterprises (UMKM) Sedati District Products in Sidoarjo Regency.

Keywords: Business Legality, Halal Labeling, Sales Volume

Topic: Social Science