Optimizing Instagram-based Health Promotion Program to Prevent Diabetes Mellitus in Adolescents in Yogyakarta City Clara Mirsa Bella1, Mahendro Prasetyo Kusumo2
1Hospital Administration Master, Postgraduate Program, Universitas Muhammadiyah Yogyakarta, Indonesia
2Hospital Administration Master, Postgraduate Program, Universitas Muhammadiyah Yogyakarta, Indonesia
Abstract
Background: Diabetes Mellitus (DM) has increased worldwide, including in Indonesia. Daerah Istimewa Yogyakarta (DIY) province has the 4th most DM patients in Indonesia. Diabetes mellitus began attacking the adolescent group, and preventive measures, including health promotion, are needed. One of the media for health promotion is social media. The social media most widely used by adolescents is Instagram.
Purpose: Identify and explore implementation strategies for Instagram-based health promotion in adolescents^ disruption era to prevent diabetes mellitus in DIY.
Methods: The research method used is qualitative with action research design. Data was collected using interviews with social media experts, behavioral experts, and health influencers. Meanwhile, FGDs were conducted with high school students in Yogyakarta. The observation was done by collecting data from personal Instagram (IG) account insights. Triangulation and audit trail were used to validate the data. The analysis used is descriptive qualitative.
Results: The number of participants in this study was dominated by respondents aged 18 to 24 years with a percentage of 40.6%, then the age group 25 years to 34 years with 31.6%, the age group 35 years to 44 years with a portion of 11.4% and finally the age group 13 years to 17 years with as many as 10.6%. After posting health education about diabetes mellitus, by utilizing the hashtag feature, IG Live, and collaboration with school accounts and influencers, the IG account @mahendraprasetya_kusuma experienced an increase in the number of followers and reached accounts with an age range of 17-24 years and domiciled in DIY.
Conclusion: Instagram-based health promotion regarding the prevention of diabetes mellitus in adolescents can be reached by using the hashtag feature- the reach of users can be expanded by collaborating with the school^s Instagram accounts and with influencer accounts, and Instagram Live can be an optional method to increase interaction by conducting questions and answers to the audience.
Keywords: adolescents- health promotion- instagram- social media
