UI/UX Design of UMKM Entrepreneurship E-Catalog Website In Karangrejo Tourism Village Using The Design Thinking Method
Berno Falalanggi (a*), Agus Setiawan, M.Eng.(b) , Pristi Sukmasetya, S.Komp., M.Kom(b)

Muhammadiyah University Of Magelang

Abstract

Entrepreneurship is things related to entrepreneurship. Meanwhile, wira means courage and business means commercial or non-commercial business activities. Currently, Magelang district has many tourist villages that have various types of entrepreneurship produced. In other words, the tourist village has succeeded in building MSMEs to advance the personal economy and advance the village. Karangrejo village is one of the villages in Borobudur sub-district, Magelang regency. This village has a lot of MSME work produced and is also a suitable tourist destination for tourists. However, Karangrejo village really needs a website-based catalog to introduce their products to tourists who visit the village. The process of creating a website requires a user interface design that is attractive to users and also a user experience that provides comfort to users when accessing the website. The design process requires a method to help the process of completing the design. Design Thinking is one of the methods that will be used in this research. This research was carried out using the Design Thinking stages, namely empathize, define, ideate, prototype, and testing. The research results of the UI/UX design of the Karangrejo Village MSME Entrepreneurship E-Catalog website show a good level of usability and meet user needs. This Design Thinking method is able to improve the quality of user experience in designing this website. It is hoped that this design will become the basis for development by the Karangrejo Village government to advance MSMEs in their village

Keywords: Entrepreneurship- Karangrejo Village- UMKM- User Interface- User Experience- Design Thinking

Topic: Engineering