APPLICATION OF KANSEI ENGINEERING METHOD IN PACKAGING DESIGN FOR COW SKIN CRACKERS (CASE STUDY: APHE COW SKIN CRACKERS FACTORY)
Afif Hakim (1), Ilham Abriansyah (2), Ade Astuti (3), Annisa Indah Pratiwi (4)

(1,2,3,4) Universitas Buana Perjuangan Karawang

Abstract

Micro, Small, Medium Enterprises can help the country^s economy as well as create jobs. In general, consumers prefer packaging that looks nice, neat, closed, although this of course makes the price more expensive. In this study, the packaging design was improved using a kansei engineering approach. Kansei Engineering shows how consumer product needs, emotions and expectations are translated into design solutions and product parameters. This research focuses on achieving certain objectives, namely adjusting the redesign of packaging designs to meet consumer needs which are expected to fulfill consumer desires and increase product selling power. After obtaining the results from the processing of QTT I in making the APHE cow skin cracker packaging design, the packaging has a handle. The packaging has a height of 22 cm with a diameter of 10 cm. All parts of the package are covered with pictures to make it look more attractive to consumers, except for the part of the window which is made transparent to make it easier for consumers to see the contents of the package, namely the cow skin crackers. A total of 40 single kansei words resulting from the meaning approach are used as a reference for designing APHE cow skin cracker packaging. The result of the factor analysis was that there were ten factors with 35 kansei words in pairs. The sample used is 20 samples with five items and the number of categories was divided into 21 categories.

Keywords: kansei engneering, packaging design, kansei words, factor analysis

Topic: Engineering