The Influence of Organizational Readiness on e-Commerce Adoption and Its Impact on Micro-enterprises Performance
Anissa Hakim Purwantini, Lukluk Atul Hidayati, Frank Aligarh

Universitas Muhammadiyah Magelang
Universitas Islam Negeri Raden Mas Said Surakarta

Abstract

The aim of this research is to test and analyze the influence of technological readiness, organizational readiness and the environment on e-commerce adoption and its impact on MSME performance empirically. This research used samples from MSMEs in the Food and Beverage Sector in Magelang City using a convenience sampling method, obtaining a sample of 115 samples. Based on the results of data analysis using SEM-PLS, this research shows that Organizational Readiness has a positive effect on e-commerce adoption. Meanwhile, Technology Readiness, External Environment, and Mobile Environment have no effect on E-Commerce Adoption. Furthermore, E-Commerce Adoption has a positive effect on MSME Performance.

Keywords: e-commerce, Organizational Readiness, Micro-enterprises Performance

Topic: Economics