Development of Promotional Strategies in the Industrial Revolution 4.0
Astri Dwi Andriani, Irfan Sophan Himawan, Denny Aditya Dwiwarman

Putra Indonesia University, Indonesia

Abstract

This study aims to describe what and how promotional development activities are in the era of the industrial revolution 4.0. The type of research used in this discussion is to use library research or literature review which includes: systematic identification, analysis of documents containing information related to the study problem. The technique used is content analysis or content study. The results of the study show that in the Digital Era, companies can no longer rely on conventional promotion and communication strategies, but must adapt to using social media as part of their promotional and marketing strategies. In other words, businesses have tended to run online. Consumers are increasingly happy to look for products online, no longer want to be bothered with activities outside the home, let alone just looking for a product. They will use activities outside the home for other purposes. These trends and changes in consumer behavior must be taken into consideration and scrutiny by the company before carrying out its marketing activities. Optimizing can be done by a) special programs/events- b) Facilities- c) Media- and d) Message.

Keywords: Strategy, Promotion, Industrial Revolution Era 4.0.

Topic: Communication