Food Security Policy In Indonesia: Perspective On Media Effect
Zulkarnain Hamson(a), Nani Harlinda Nurdin(b), Muhammad Nasir Mahmud (c)

Universitas Indonesia Timur

Abstract

The success of a policy is strongly influenced by the role of the media in communicating it to the public. Food security policy is an important agenda in Indonesia^s economic development, so it requires effective communication. The implementation of this research is to see the effect of media in communicating food security policies in Indonesia after the adoption of import policies to realize the stability of the national food supply. This article discusses media effects based on 1) magic bullet in hypodermic needle theory, 2) conditional effect in selective influence theory, 3) indirect influence on cumulative effect in mass media, 4) negotiated influence from imposed ideology to the active reading. Academically, the importance of this research is to find out the effect of media in communicating policies that can help to analyze each dimension in communication studies. This study uses a descriptive approach as well as various relevant reference sources. The findings of this research are expected to contribute to the policy communication process that is in line with the initial concept of the media effect, so that it can contribute to the development of the study of communication science and policy.

Keywords: Policy Communication, Food Security, Food Imports, Media Effect

Topic: Communication