THE IMPORTANCE OF LEADERSHIP LANGUAGE AND THE POLITICAL CONTEXT OF LEADERSHIP Langlangbuana University Abstract Language is the tool through which the human beings, transmit messages on all communication channels. Through it we cooperate, know the experiences of others, appropriate our social experience and generalize it into ideas, into concepts, which we then transform into both individual and social consciousness. Language is a social act. It requires not only biological mechanisms and the necessary cognitive capacities, but also interaction with a communication partner.. At the human level, the principle of verbalization must be one of the important principles to explain its behavior. The function of communication is not evident only through the simple possession of language. Using language also implies the need to be understood by those to whom we address. There is no communication when only one speaks and the other only listens. Communication is definitely a two-way street. Keywords: leadership, persuation, ethics, ecology Topic: Sociology |
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