IMPLEMENTATION OF DIGITALPRENEURS IN SUPPORTING THE QUALITY OF HUMAN RESOURCES Yoseph Benny Kusuma(a*), Yudha Prosto Skenoma (b), Marjam Desma Rahadhini (c), Azwa Putri Macca Aliandheart (d)
a)d) Entrepreneurship Department, BINUS Business School Undergraduate Program, Bina Nusantara University, Jakarta Indonesia
b)Reseacher APMAI Surabaya
c)Faculty of Economics, Slamet Riyadi University, Surakarta
ykusuma[at]binus.edu*
Abstract
The COVID-19 pandemic leaves new opportunities and challenges for people at all levels, one of which is the increasing need for digitalization to make offers, besides that it is necessary to improve the quality of human resources to implement the need for digitalization, so the purpose of this research is to find out how implementation of digitalpreneur in supporting the quality of human resources on Etawa goat farms in Blitar Regency. This research is exploratory with descriptive qualitative methods that compare observations, literature studies, and also the results of interviews with 7 informants taken by purposive sampling and see their credibility. The results of this study indicate that human resources at the Etawa goat farm in Blitar Regency have knowledge of digitalpreneurs and competence in caring for and raising goats, but knowledge about digitalization is still at the communication stage and using social media on smartphones. Other results also show that existing human resources also still need training to package dairy products and market them on social media, so this research is recommended to establish cooperation and partnerships with the government and stakeholders in order to improve the ability of human resources in the use of social media for marketing purposes. the interests of marketing and selling Etawa goat farm products in Blitar Regency.
Keywords: Digitization, Digitalpreneur, Livestock, Human Resources
