Agroindustrial Firm Financial Strategy during Pandemic: Case Study in PTPN X, Jember Regency Bunga Maharani- Bayu Aprillianto- Agung Budi Sulistiyo- Novi Wulandari- Muhammad Miqdad
University of Jember
Abstract
Abstract. This qualitative research aims to explore the financial policies and strategies taken by companies in the agro-industrial sector in an effort to improve company financial performance, especially during the Covid 19 pandemic. The focus of the research is using a case study approach conducted at PTPN X Jember. PTPN X Jember is an agro-industry company that produces world-class tobacco as its main product. Through in-depth interviews and periodic observations, data mining was carried out by considering one finance director as the main informant and supplemented by an in-depth review of financial report documents as secondary data reinforcement. Data analysis adopts Miles and Huberman^s technique with three streams of activities that occur simultaneously, namely: data reduction, data presentation, and drawing conclusions/verification. The results of the study indicate that there is a strong preference for PTPN X to carry out a cost optimization strategy to encourage increased performance which has an impact on increasing the quantity and quality of products. Quality products have a direct effect on increasing profits despite the Covid 19 pandemic situation. This research contributes to the development of financial management literature, especially corporate financial strategies during times of crisis in the agro-industrial sector.
Keywords: agro-industry- financial performance- The increasing of Human Resources quality- cost optimization strategy.
Keywords: Agro-Industry- Capital Structure- Financial Policiy- Firm Strategy
