INCREASING EMPLOYEE ENGAGEMENT THROUGH QUALITY OF INTERNAL COMMUNICATION WITH A HYBRID METHOD IN ONE OF LARGEST TRADING COMPANIES IN INDONESIA
Endang Tri Handajani1, Gembong Baskoro2

Swiss German University
Master of Business Administration

Abstract

A study on employee engagement conducted by HR Exchange Network.com, sponsored by Workday after more than a year of the pandemic stated that, there are many changes in work patterns and job opportunities and types of work that develop, related to internal communication, employee motivation, organization relations, and industrial relations.
This research aims to determine the effect of hybrid internal communication and employee motivation on employee engagement, either directly or indirectly. The other purpose of this research is to see the effect of organization relations and industrial relations on employee engagement. This quantitative research took as many as 398 employees of PT XWZ selected as respondents in this study, using SEM PLS as an instrument to test the hypothesis.
The results of this study indicate that the internal hybrid communication method has a positive effect on industrial relations (IR) and organization relations (OR). Employee motivation does not have a positive effect on industrial relationship and organization relationship, however OR and IR has a positive effect on employee engagement (EE). OR mediates the relationship between hybrid internal communication and EE while IR does not mediate the relationship between employee motivation and EE.

Keywords: Hybrid Internal Communication, Employee Motivation, Industrial Relations, Organization Relations, Employee Engagement.

Topic: Quality Control and Management