Social Media as Natural Disaster Communication: An Analysis of Social Media Disaster Management in Bantul District
Ishak Abidin, Muhammad Nur Kurniawan, Reyga Pramudita, Satria Iman Prasetyo

Departement of Government Affairs and Administration, Faculty of Social and Political Science, Muhammadiyah University of Yogyakarta, Indonesia

Abstract

This study aims to describe the process of communicating natural disasters through social media belonging to the Disaster Management Agency (BPBD) of Bantul Regency. The selection of research locations was based on the high disaster risk index in the Bantul Regency of natural disasters. disaster information to strengthen community resilience to disasters, one of which is through social media. This study uses a qualitative method with a case study-type approach. The main data in this study were obtained from BPBD social media accounts such as Instagram, Facebook, and Twitter. The results of the data obtained were analyzed interactively using the help of the Nvivo 12 Plus software through the Crosstab Analysis feature. The theoretical basis of the study used Haddow^s disaster communication theory which is divided into four indicators, including 1 Customer Focus, 2 Leadership Commitment, 3 Situational Awareness, and 4. Media Partnership. The theory helps to understand BPBD^s communication process in distributing information in the form of disaster mitigation, preparation, response, and recovery. Through a comparison of the three BPBD social media accounts, the results of the research can see the trend of disaster information being conveyed in the last one years.

Keywords: Disaster Communication- Social Media- Disaster Resilience

Topic: Other Social Sciences and Humanities