Kezia Levronka^s ^Tak Ingin Usai^ Phenomenon in the Context of Music Industry
Ni Wayan Ardini

Institut Seni Indonesia Denpasar

Abstract

Many audiences are still curious about Kezia Levronka^s failure to bring live the high notes of her flagship song ^Tak Ingin Usai^ (Never Want to End). This study will analyze the pros and cons of what happened and place it in the context of the music industry. The data were taken from videos on the YouTube channel which were then analyzed qualitatively with the help of the intertext method through interviews with music and vocal experts. The results of the study show that the musicality of ^Tak Ingin Usai^ is really melodious. In the chorus there is a high note line which is the climax of the song and the most awaited part. In an industrial context, failures like this are common. What sets it apart from other cases is that, in the case of ^Tak Ingin Usai^, there is a deep extremity between the audience^s expectations and what a singer can actually show on a live stage.

Keywords: songs, high notes, music industry, audience.

Topic: Other Social Sciences and Humanities