Digitalization of Tourism Villages: Social Media as a Tourism Promotion Strategy in Tinalah Tourism Village, Kulon Progo Regency
Kevin Arya Pranaja, Muhammad Akbar Nugraha Sabarna, Dimas Prahmana, Satria Iman Prasetyo

Departement of Government Affairs and Administration, Faculty of Social and Political Science, Universitas Muhammadiyah Yogyakarta, Indonesia

Abstract

This study aims to determine the communication strategy of Tinalah Tourism Village in promoting digital-based tourist destinations through social media. This research takes a case study in Dewi Tinalah Tourism Village as a digital tourism village that uses social media as a means of promoting tourism villages. The method used in this study is a qualitative descriptive research type, with the main data obtained from Facebook, Twitter and Instagram within the past year^s posts. The data obtained was also analyzed by software analysis with the crosstab feature in NVivo 12 plus. In addition, the data were analyzed using the Interactive Engineering model through three aspects of analysis, including: data reduction, presentation and conclusion. The theoretical foundation used in this study is Laswell^s communication theory with several indicators including: Who, Says What, In which Channel, To Whom and With What Effect. So that the results of the research can find out the communication strategy of Tinalah Tourism Village in promoting social media-based tourist destinations.

Keywords: Digitalization, Social Media, Dewi Tinalah Tourism Village

Topic: Other Social Sciences and Humanities