The Development of Tourist Object and Attraction Digitalization in Surakarta, Indonesia
Argyo Demartoto

Department of Sociology, Faculty of Social and Political Sciences, Universitas Sebelas Maret, Surakarta, Indonesia t It Again Later

Abstract

Society 5.0 era gives the Indonesian tourism the potency to develop in Indonesia and particularly in Surakarta- therefore a digital information-based tourist object and attraction developing strategy is required. This research aims to analyze the development of tourism area digitalization in Surakarta, Indonesia using Schwarz^s sociological theory for digital society: the codes that bind us together. The data source used in this qualitative research with case study approach is Surakarta City^s Culture and Tourism Office, Communication and Informatics Office, Tourism-Conscious Group (Pokdarwis), Tour and Travel Agent, Tourism Business Actor, Domestic and Foreign Tourists, and local people. Sampling technique used was purposive sample, while data collection was conducted through observation, interview, and documentation. Data validation was conducted using data source triangulation and data was analyzed using an interactive model of analysis. The result of research shows that in digital era, cultural, religious, culinary tourisms, etc. keep existent in Surakarta. Some of tourism business actors and local people apply e-tourism principle and management by developing accessible website and social media. Institution and and local community partnership are also developed using a platform called Pandu Digital Surakarta to improve the sale volume of tourism product and service online, including processed food, traditional food, local typical accessories, accommodation and transportation. Adequate signal coverage is provided and improved continuously in Surakarta tourism area to broaden digital tourism trend coverage in order to promote the area and to facilitate the transaction among tourism business actors. Tourism and creative economic sector in Surakarta has shifted to cashless payment system, using Quick Response Code Indonesian Standard (QRIS) despite less optimality. Tourism digitalization can strengthen conventional tourism system.

Keywords: Tourism Digitalization, Tourism Promotion, Tourism Service, Tourism Business Actorto Submit This Sample Abstract

Topic: Other Social Sciences and Humanities