IMPROVING MARKETING PERFORMANCE IN CONSTRUCTION COMPANIES AS A SIGNIFICANT RELATIONSHIP IMPACT BETWEEN VALUE CO-CREATION AND BUSINESS PROCESS AGILITY
Redi NUSANTARA (1) - Prof.Vincent Didiek Wiet ARYANTO, MBA,Ph.D (2) - Dr.Yohan WISMANTORO (3)

1. Ph.D Faculty of Economics and Business, Dian Nuswantoro University, Semarang, Indonesia.
p42202200005[at]mhs.dinus.ac.id
Jl. Nakula 1 No.5-11 Semarang
2. Dean of Faculty of Economics and Business, Dian Nuswantoro University, Semarang, Indonesia.
vincentaryanto[at]dsn.dinus.ac.id
Jl. Nakula 1 No.5-11 Semarang
3. Head of the Master of Management study program of Faculty of Economics and Business, Dian Nuswantoro University, Semarang, Indonesia.
yohan.wismantoro[at]dsn.dinus.ac.id
Jl. Nakula 1 No.5-11 Semarang

Abstract

The purpose of this research is to improve marketing performance as a positive and significant impact of value cocreation relation on business process agility in contracting companies in Central Java. The research method was
carried out quantitatively by collecting data by distributing questionnaires through electronic forms and printed
formats that were submitted directly to respondents where the respondents were the Board of Directors, who worked
at contracting companies in Central Java. The sampling technique was carried out purposively based on the criteria
for high management companies that had worked for a minimum of five years at a contracting company in Central
Java. Based on these criteria, there are 254 high management companies that have met these criteria. Data were
analyzed using AMOS 22 statistical software. The results showed that value co-creation had a significant effect on
business process agility and business process agility had a positive and significant effect on company performance.
Likewise, value co-creation has a significant and direct positive effect on marketing performance.

Keywords: Value Co-Creation, Business Process Agility, Marketing Performance

Topic: Economics