PHARMACY STORE ONLINE WEBSITE ANALYSIS USING SIMILARWEB
Erma Ari Widiati1*, Sennya Ardirra1, Listiana Luthfianti1, Hidayah Rochmiyanti1, Prasojo Pribadi2, Herma Fanani Agusta*1

1Program Studi Diploma III, Fakultas Ilmu Kesehatan, Universitas Muhammadiyah Magelang
2Program Studi Sarjana Farmasi, Fakultas Ilmu Kesehatan, Universitas Muhammadiyah Magelang

Abstract

Developments in the field of technology and accompanied by increasing internet users, especially in Indonesia, are increasingly spurring competition between businesses in cyberspace. The purpose of this research is to evaluate the performance of the website. The type of evaluation carried out is testing user interest using the SimilarWeb tool (https://www.SimilarWeb.com/). Researchers utilized the SimilarWeb platform by entering the website address of the online pharmacy category and conducting a categorical analysis of the website. The results of the analysis of several pharmaceutical websites (online pharmacy) on similarweb.com can be categorized into several categories of analysis. Pharmaceutical websites analyzed using similarweb.com include K24klik, Kfostore, Vivahealth, Halodoc, Alodokter, Kalbestore, and Klik-apotek. The analysis conducted on several pharmaceutical websites includes Global Rank, Country Rank, Category Rank, Total Visits, Bounce Rate, Avg Visit Duration, similarly ranked sites, Top Countries, Gender Distribution, Age Distribution, Top Categories, Top Topics, Category Distribution, and Social Network Distribution.

Keywords: similarweb, online pharmacy sites, pharmacy websites

Topic: Engineering