FinTech Payment Continuance Intention in Micro Enterprises
Nurul Wahid (1), Anissa Hakim Purwantini (2*)

Department of Accounting
Faculty of Economics and Business
Universitas Muhammadiyah Magelang

Abstract

This study investigates the factors that drives the continuance intention to use FinTech payment services in micro-enterprises based on the TAM and TPB theories, especially in developing country. A survey was conducted to collect data from 100 micro-enterprises. Structural Equation Mode-Partial Least Square (SEM-PLS) was used as data analysis. This study indicate that trust plays a crucial role in increasing the users^ continuance usage of FinTech payment services. The findings provide insights for the providers of FinTech payment services and government to improve the user experience and making strategies to ensure business sustainability through continuance intention to use among their users.

Keywords: trust- continuance intention- fintech payment- micro-entreprises

Topic: Economics