Peran Parent Brand Association Sebagai Moderator dan Risk Aversion Sebagai Mediator Dalam Hubungan Antara Parent Brand Loyalty dan Umbrella Brand Loyalty
Veronica Jenny Tanzil, Aprihatiningrum Hidayati

Sekolah Tinggi Manajemen PPM

Abstract

Abstract is submitted as file

Keywords: parent brand association, parent brand loyalty, umbrella brand loyalty, risk aversion, path analysis

Topic: Manajemen Pemasaran

Plain Format | Corresponding Author (Veronica Jenny Tanzil)

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