Determinan Consumer Based Brand Equity : Fashion Brand
Anjas Antawidhi Wardana, Kurniawati

Universitas Trisakti

Abstract

Abstract is submitted as file

Keywords: Brand Experrience, Consumer-Based Brand Equity, Perceived Sosial Media Marketing Activities, Co-creation Behaviour

Topic: Manajemen Pemasaran

Plain Format | Corresponding Author (Anjas Antawidhi Wardana)

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