Pengaruh Video Vlogger Terhadap Evaluasi Merk
Ahmad Padly Octaviardi : Kurniawati

Universitas Trisakti

Abstract

Abstract is submitted as file

Keywords: Preferensi Merek, Persepsi Kualitas Merek, Pengaruh Merek, Interaksi Parasosial, Motiv Konsumen, Media Sosial, Vlog, Daya Tarik Fisik dan Sosial.

Topic: Manajemen Pemasaran

Plain Format | Corresponding Author (Ahmad Padly Octaviardi)

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