Structural Equation Models on Service Quality, Perceive Value, Customer Satisfaction, and Customer Loyalty: Empirical Studies on Virtual Hotel Operators in Indonesia
Diondy Mahendro, Aprihatiningrum Hidayati

Sekolah Tinggi Manajemen PPM

Abstract

Abstract is submitted as file

Keywords: loyalty, perceived value, satisfaction, service quality, structural model, virtual hotel operator

Topic: Manajemen Pemasaran