EFEK GREEN MARKETING COMMUNICATION TERHADAP GREEN BRAND IMAGE, PERCEIVED QUALITY DAN CONSUMER ATTITUDE DI INDUSTRI QUICK SERVICE RESTAURANT
Widyarso Roswinanto, Ph.D. dan Jumrawati, M.M.

PPM Manajemen

Abstract

Abstract is submitted as file

Keywords: green marketing communication, perceived quality, consumer attitude, green brand image, quick service restaurant.

Topic: Manajemen Pemasaran