Do advertising effort and market share influence the shareholder^s value? The empirical data panel study of consumer staple industry in Indonesia from 2014 - 2019
Adrian Teja, Albert Hasudungan

Universitas Prasetiya Mulya

Abstract

Abstract is submitted as file

Keywords: Advertising, Demand Uncertainty, Market Share, Shareholder Value

Topic: Manajemen Keuangan dan Akuntansi