PURCHASE INTENTION PRODUK SMARTPHONE DITINJAU DARI ASPEK BRAND MANAGEMENT
Acai Sudirman, Andy Wijaya, Sherly, Firia Halim, Anju Bhernadetha Nainggolan

Sekolah Tinggi Ilmu Ekonomi Sultan Agung
Universitas Efarina

Abstract

Abstract is submitted as file

Keywords: Brand Management, Purchase Intention, Generation Z, Smartphone

Topic: Manajemen Pemasaran