Tiktok A New Era of Learning Business Opportunity for College Students in Jakarta
Juliana Berewot(a), Basori(b*)

a) Communication Program Faculty of Computing and Media, Bina Nusantara University
*jberewot[at]binus.edu

b) Tadris Bahasa Inggris, Fakultas Ilmu Tarbiyah dan Keguruan, Universitas Islam Negeri Maulana Malik Ibrahim Malang
basori[at]uin-malang.ac.id

Abstract

Various social media applications play an important role in today^s society. As one of the most popular social media applications among Jakarta teenagers, Tiktok can turn users into content creators and expertise in certain area. This study aims to use Tiktok to develop and business learning for Jakarta college students and turn them into businessmen. The results show that students have learned a lot and received practical guidance on how to run their business. Also, after seeing the content related with businesses introduced at TIKTOK, many students strongly wanted to start their own business.

Keywords: Keywords: Tiktok, Business, Learning, College Students

Topic: Education Technology