Factors Affecting Readiness to Adopt Digital Technology in Public Reading Parks
Donny Fernando, Dentik Karyaningsih, Vidila Rosalina

Faculty of Information Technology - Universitas Serang Raya
Jl. Raya Serang-Cilegon Km.5 Taman Kopassus Serang Banten Indonesia

Abstract

This study aims to analyze the factors of digital adoption (^digital readiness^) of Public Reading Park, especially in the Banten Province. Public Reading Park operating in the Banten area consists of 3 categories, Independent, Non-Formal Education Unit (SPNF) and Others. The methodology of data collection in this study was conducted by interview, questionnaire and field observation. This study collected data from 77 Public Reading Park spread over 8 districts/cities in the Banten Province. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) using the SmartPLS 3.0 application. This study analyzes several factors that influence Public Reading Park to adopt digital technology, including IT Infrastructure, COVID-19 Pandemic, Digital Strategy, Perception of Ease, Perception of Benefits, Digital Culture and Adoption of Technology Digital. There are 7 hypotheses developed in this study and the results of this study provide an overview of the importance of Digital Culture, digital strategy and the influence of COVID on the adoption of digital technology in Public Reading Park organizations, especially in the Banten Province area.

Keywords: Digital readiness, Public Reading Park,, Digital Culture, SEM

Topic: Computer Science