DESCRIPTIVE STUDY OF HEDONIC HUNGER AMONG STUDENTS IN JAKARTA
Anggita Dian Cahyani (a&b*), Aulia Iskandarsyah (b), Surya Cahyadi (b), Wilis Srisayekti (b)

a. Bina Nusantara University
b. Universitas Padjadjaran

Abstract

Technological advances have resulted in people being very easily exposed to food, either directly or indirectly. This exposure certainly has its own impact, for example the emergence of hunger which is not necessarily caused by an energy deficit. This is known as hedonic hunger. According to several studies, hedonic hunger is correlated with many things, one of which is type 2 diabetes. This condition certainly cannot be tolerated, moreover, Indonesian Basic Health Research data has shown that obesity rates and non-communicable diseases such as diabetes are also increasing. This study aimed to provide initial data regarding the condition of hedonic hunger that occurs among students. Students were chosen since they represent the age of 18 years and over, which according to data has experienced a spike in obesity rates. This research is a descriptive quantitative study, and data collection was carried out through a survey using the Power of Foods Scale questionnaire consisting of 15 items. This study involved 753 participants, which were dominated by women. The data was taken on conditions before and during the covid-19 pandemic. The results showed that hedonic hunger (M= 44.45, SD = 10.65). In the before the pandemic group, hedonic hunger (M=43.16. SD=10.01) and in the data taken during the pandemic, it shows a higher value of hedonic hunger (M=46.66, SD=11.37). The results of this study are expected to be used for further research on the influence of the environment on individual eating behaviour. Practically, the results of this study can be used as a basis for interventions to increase awareness about the influence of the environment especially on eating habits that will have an impact on health.

Keywords: hedonic hunger, student, eating

Topic: Health, Medical, Pharmacy and Technology