Strategy for the Development of Large Scale Rice Milling Industry in Maros Regency
DESI SALMAH

UNIVERSITAS HASANUDDIN

Abstract

DESI SALMAH. Strategy for the Development of Large Scale Rice Milling Industry in Maros Regency (Supervised by Rindam Latief and Muh. Hatta Jamil).
Maros Regency had rice production of about 295,800 tons in 2019 which was supported by 642 units of rice milling facilities, including 12 large-scale mills which spread across several districts. However, the existence of the facilities was not able to maximize the processing of the rice product. The objectives of this study were (1) to analyze the current state (existing) of rice milling facilities in Maros, (2) To identify and analyze factors inhibiting and supporting the development of rice milling faciliteis in Maros and (3) To formulate development strategies of rice milling in Maros Regency
The analysis included Internal and External Strategic Factor Analysis through identification of the factors that have been identified, IFAS Matrix Analysis (Internal Strategic Factor Summary Analysis) and EFAS Matrix (External Strategic Factor Analysis Summary) by determining the weight and rating on the IFAS matrix and EFAS Swot analysis was carried out by means of a SWOT matrix analysis, by conducting a merger interaction (merger) of the internal factor group (Strength, Weakness), with the external factor group (Opportunity, Threat)
The results of the study indicate that Strength - Opportunity (SO) produces the highest weight, namely 6.18, so the large-scale rice milling facilities in Maros Regency should take advantage of all strengths to seize and take advantage of the greatest opportunities.

Keywords: Harvested-rice milling industry-development strategy

Topic: Sustainable Agriculture and Rural Development