Combination of Canvas Business Model and Blue Ocean Strategy in developing SMEs Pala Morella Juice
Agung K. Henaulu1, Sony Ardian2, Achmad Jais Ely3

1,2 Industrial Engineering, Faculty of Engineering, Universitas Darussalam Ambon, Ambon, 97128, Indonsesia
3 Politeknik Kelautan dan Perikanan Maluku, Ambon, 97233, Indonesia

Abstract

Abstract. This study aims to formulate and determine business strategies in an effort to develop SMEs Pala Morella Juice. With the abundance of nutmeg plantations in Leihitu District, especially in Morella Village, it is a good business opportunity to operated. There have been several types of the same business using products with the main ingredient being nutmeg, making the Tomasiwa Village Unit Cooperative as the main manager of the Pala Morella Juice products need to prepare careful planning to maintain market conditions. Canvas Business Model (CBM) as a tool that can be applied to restructure business planning. While, the Blue Ocean Strategy (BOS) is the right business strategy in mapping out competition. The results showed that Pala Morella Juice needed to plan back its business, among others- 1) making derivatives from nutmeg juice such as jam 35.7% of the respondents are very necessary, 50.1% of the statements really need to be made, and 37.5% of the respondents stated that it is very necessary to produce nutmeg syrup- 2) variations in the taste of nutmeg juice, there are 42.9% of respondents stated that it really needs to be produced- 3) Ease of sales information must be reviewed, there are 75% of respondents stated that managers must provide sales information services, do not expect consumers to notify other potential customers- 4) Discounts of 28.6% of respondents stated that it is very necessary if the mass sales process (in large quantities). 5) 43.3% of respondents stated that they needed to make other packages such as glass bottles- and 6) Reduce the use of natural preservatives as many as 34.8% of respondents said it is very necessary.

Keywords: Blue Ocean Strategy, Canvas Business Model, Nutmeg Juice

Topic: Genetically Modified Foods, Food Safety, and Product Development