TECHNOLOGY ACCEPTANCE MODEL (TAM) FOR ANALYSIS OF ONLINE BANKING USE IN PT BANK RAKYAT INDONESIA, TBK. GIANYAR BRANCH
I Gede Nyoman Carlos Wiswanatha Mada, Putu Yudha Asteria Putri

Warmadewa University

Abstract

The aim of this study thoroughly explains the use of online banking which is influenced by the Technology Acceptance Model for customers at PT Bank Takyat Indonesia, Tbk. Gianyar Branch. The study also aims to provide consideration for the management of a bank regarding the importance of focusing attention on the use of online banking in order to improve the quality of service to customers considering that customers are assets for banking financial institutions.This study used 100 samples, namely customers of PT Bank Rakyat Indonesia, Tbk, Gianyar Branch. Determination of the sample using the Slovin formula and data collection techniques carried out by distributing questionnaires with a survey method. To answer the research hypothesis using an analytical tool, namely the multiple linear regression analysis method. From the research results it was found that the Technology Acceptance Model has a positive effect on the use of online banking

Keywords: Perceptions of Usefulness, Perceptions of Ease of Use, Computer Self Efficacy, Use of Online Banking

Topic: Strategi Kebijakan Penanggulangan Kemiskinan Ditengah Pandemi Covid-19 di Bali