THE INFLUENCING FACTORS TOWARD UNIVERSITAS WARMADEWA STUDENT INTERESTS IN USING MOBILE COMMERCE
Desak Rurik Pradnya Paramitha Nida, I Made Dwi Sumba Wirawan, I Made Dwi Harmana

UNIVERSITAS WARMADEWA

Abstract

Mobile commerce provides an overview of the development of electronic commerce. The rapid growth of the mobile phone population has accompanied the emergence and development of wireless technology which has made mobile commerce an important part of existing business strategies. The purposes of this study are to treasure the empirical evidence on the factors that influence the interest of mobile commerce users as input for e-commerce providers and users as well as to describe the reflection of the development and needs conditions of the business world, especially in the mobile commerce sector. This study uses primary data collected using a questionnaire, as a data collection method. The results of the survey that had been conducted showed that according to the Indonesian Internet Service Providers Association (APJII), from year to year the users of mobile commerce has been increasing in number. Data in 2018 showed that from various age-based user lines, the most users were the 15 to 24-year-old group. Therefore, the present study employed Universitas Warmadewa students as respondents. A multiple linear analysis was used in the study. The results revealed the perceived usefulness, perceived ease of use, perceived cost, perceived social influence, perceived trust, perceived privacy, and perceived security had an impact on the user^s interests in using the mobile commerce.

Keywords: E-Commerce, User Interest, Mobile Commerce.

Topic: Strategi Kebijakan Penanggulangan Kemiskinan Ditengah Pandemi Covid-19 di Bali