THE STYLE OF LAGUAGE USED IN HOSPITALITY INDUSTRY
Made Budiarsa

Udayana University

Abstract

The use of language (function of language) according to Halliday (1985) is a language used as a means of communication in society. The word usage can simply be said to have the same meaning as the function of language. The purpose of this study was to determine the style of language used in the tourism industry. when talking about the use of language, it means the way someone uses their language or their languages if they know more than one language. The data source of this research was taken from speakers in the tourism area in South Bali, which belongs to the area of Badung Regency. Why these locations were chosen as the research locations because these areas were considered as bilingual communities, so they were very suitable and in accordance with the objectives of this study. The choice of locations in the tourism areas of South Bali due to the fact that these tourism destinations are the center of tourism in Badung and the speaking community mostly comes from various regions in Indonesia and abroad. Language is a communication tool used by humans, including speakers in the tourism industry in their interactions with guests, fellow employees, as well as superiors and subordinates to convey intentions, thoughts and feelings. The languages used by speakers in the tourism area of South Bali include Indonesian, Balinese, foreign languages such as English, French, Japanese and others. To achieve these communication objectives the speakers used communication strategies including, code switching, code mixing and also the use of jargon related to the tourism industry.

Keywords: language, function, strategy, jargon, code switch

Keywords: Keywords: language, function, strategy, jargon, code switch

Topic: Social Science