Creative Content Based on the Minangkabau Oral Tradition on Social Media
Eka Meigalia (a*), Yerri Satria Putra (b*)

a) Fakultas Ilmu Budaya, Universitas Andalas
Kampus Unand Limau Manis, Padang
*ekameigalia[at]hum.unand.ac.id
b) Fakultas Ilmu Budaya, Universitas Andalas
Kampus Unand Limau Manis, Padang

Abstract

The development of media technology, especially social media, is considered one factor that threatens oral traditions in society. On the other hand, social media has proven to provide many benefits for various aspects of people^s lives. Oral traditions, especially the Minangkabau oral tradition, have become material for creative content on social media by a small number of users. The potential that social media can become a means of strengthening and maintaining oral traditions. So, this article aims to explain the forms of creative content based on the Minangkabau oral tradition on social media.

Keywords: oral tradition, Minangkabau, social media, creative content

Topic: Humanities