Visual and Verbal Elements in the Dunkin Donuts Advertisements
Dewa Ayu Kadek Claria (1*), Ni Made Harumdari (2)

Warmadewa University

Abstract

The aim of this study is to analyze the verbal and visual which found in Dunkin Donuts Advertisement. The data were taken from the Dunkin Donuts brochure. The theories applied to support this paper are the theories of advertising. The theories were taken from the book entitled Advertising as Communication [1]. Other books are also used to supoort this writing such as A Semantic [2] about meaning. Based on the result of the analysis, that there are found the verbal elements in the form of phrase and sentence of Dunkin Donuts advertisement are in the form of phrase and sentence. Those forms are found in headline, body copy, signature line, and standing details. The types of meaning there are Visual and Verbal Elements are denotative meaning and affective meaning.

Keywords: Advertisements- Dunkin donuts- Visual and verbal elements

Topic: Humanities