THE DEVELOPMENT OF ECONOMIC RIGHT PRINCIPLE IMPLEMENTATION OF TRADEMARK RIGHT IN THE COVID-19 PANDEMIC ERA Najmi, Delfiyanti
Faculty of Law, Andalas University
Abstract
In accompany with the tight trading competition, it is imply that brand plays significant role to known as the special product in common and had the power and useful when it managed in appropriate. Brand is not just the word related to the product or collection only but the process and business strategy. Therefore, brand have a value and equity. Thus equity becomes important as the value to be a benchmark of product in the marketplace. However, the pandemic of Covid-19 that struck since beginning of 2020 had an enormous impact to the whole states in the world including Indonesia. The pandemic was bring worst influences to the economic and trading. The deadly disease automatically was paralyze an economy and trading. It is caused by restriction of people to drive and influences the product movement. Temporarily, export-import activities delayed as restriction of transportation entry among the states. Finally, Indonesia forced close for in and out flight of territory. The situation influence to the implementation of Economic Right of trademark right attach to the import and export products in Indonesia. By the reasons, the study categorized by, first, the development of Economic Right principle implementation of trademark right in the pandemic era. Secondly, the challenge and effort an implementation of Economic Right principle of trademark right in trading at pandemic era. The study uses normative law method by literature study of related material. The data used in research is secondary one in primary, secondary and tertiary laws. The data analysis uses qualitative and analyze the development in Covid-19 pandemic era to the implementation of Economic Right principle on trademark right.
Keywords: Development, Economic Right Principle, Trademark Right, and Covid-19 Pandemic Era.
