ROLE OF AFFIRMATIVE ACTION OF ENTREPRENEURSHIP WOMEN IN IMPROVING INNOVATION AND PERFORMANCE OF CREATIVE INDUSTRIES IN INDONESIA Email : titikurniafitriati1967@gmail.com , nadiroh@unj.ac.id, iwankurniawan@unkris.ac.id, mharri@unkris.ac.id,suharto@unkris.ac.id
TITI KURNIA FITRIATI , NADIROH, IWAN KURNIAWAN SUBAGJA, MUHAMMAD HARRI,SUHARTO

1. BEKASI CITY EDUCATION OFFICE Jalan Lapangan Bekasi Tengah no.2 Margahayu District Bekasi City West Java Indonesia 17113

2.STATE UNIVERSITY OF JAKARTA, Jalan Rawamangun Muka Raya, RT 11 / RW 14 Rawamangun Pulogadung District, East Jakarta City, Special Capital Region of Jakarta Indonesia 13220

3. KRISNADWIPAYANA UNIVERSITY OF JAKARTA. Jalan Jatiwaringan PO.BOX 7774/Jat Cm Jakarta 13077 Indonesia

Abstract

This study is focused on studying the role of affirmative action entreupreuneurship women in increasing innovation and performance creative industries in Indonesia. The purpose of the study is to analyze female affirmative action entreupreuneurship in increasing innovation and performance of creative industries, especially fashion products, batik crafts and border crafts in Indonesia in order to be able to compete in national and international markets.
The research data that will be used constitutes creative industry data in Indonesia with primary data through questionnaires and secondary data published by the Government of Indonesia. The population of this study is female creative industry owners in Indonesia, especially fashion products, batik crafts and embroidery crafts, the sample used in this study is simple random sampling with a sample of 350 respondents.
The method used is correlation analysis and regression to determine the relationship between variables and path analysis to determine the direct effect of female affirmative action entreupreuneurship on innovation and performance of creative industries in Indonesia by using SEM ( Structural Equation Modelling). analysis.
The results of the validity test showed all indicators of a correlation score above 0.60 which means good and significant at the level of 1% and the reliability test results showed all dimensions have Cronbach^s Alpha above 0.80 which means reliable and significant at the level of 1%. The results of the study concluded that the affirmative action of entrepreneurial women has a positive direct effect on innovation and the performance of the creative industries in Indonesia and innovation mediates the positive indirect effect of entrepreneurial women^s affirmative action on the performance of the creative industries in Indonesia.

Keywords: affirmative action entreupreuneurship women , innovation, performance of the creative industry

Topic: Humanity and Social Science