Millennial Makeup Style Inspiration
Jenny Sista Siregar(a)*, Lilis Jubaedah(b), Siti Gomo Attas(b)

a)Universitas Negeri Jakarta
Jl. Rawamangun Muka, Jakarta Timur 13220
*jennysistasiregar[at]gmail.com
b)Universitas Negeri Jakarta
Jl. Rawamangun Muka, Jakarta Timur 13220
b)Universitas Negeri Jakarta
Jl. Rawamangun Muka, Jakarta Timur 13220

Abstract

Makeup is currently inspired by Beauty video impressions spread across various social media platforms in the form of Facebook, Instagram, YouTube, etc. YouTube and Instagram are real spectacles that can give Beauty info to teenagers who are learning to beautify their faces. Various styles in Makeup tutorials can be seen on YouTube, such as Korean Makeup, Thailand, Traditional Indonesia. In everyday life, teenagers express Makeup style as Natural Makeup. This research is Qualitative with the Nethnography approach. In this study used data derived from online communities aged 12 to 22 years. Data collection techniques combine between questioner deployment, interview, and analysis of facial Makeup video tutorial content. The result of this millennial response is that the style they express in their faces does not always follow what they are watching.

Keywords: YouTube- Instagram- makeup- style- millennial.

Topic: Humanity and Social Science