PUBLIC PERCEPTION TOWARDS NAIL ART AS A FASHION STATEMENT FOR EUROPEAN BRIDES
Mari Okatini Armandari

Cosmetology Study Program, Faculty of Engineering, State University of Jakarta

Abstract

Abstract

European bridal grows rapidly and demands newer development trends all the time. The need for the appearance of a bride for the European bridal fashion trend that continues to develop has caused many things, including the innovation of nail art in the development of European bridal itself.
Public perception is an important factor in the development of nail art so that it is an important aspect for conducting a research. This study aims to obtain data and clearer informatio on people^s perceptions of nail art as a fashion statement for European brides. The method used in this research is quantitative method.
The results of this study indicate that the perception of internal factors and external factors is in the positive (good) category. For internal perceptions that answered the majority were positive (80%), neutral (16%), and negative (4%). Meanwhile, the majority of external perceptions answered positively (84%), neutral (13%), and negative (3%.).
Public perception can be concluded from the results of the questionnaire that nail art is one of the focuses on creating a fashion statement so that the use of nail art can show the identity of European brides. Nail Art that can make brides look prettier and more attractive at a wedding by wearing nail decorations that are tailored to the theme and color of her wedding dress.

Keywords: perception, European bridal, nail art

Topic: Humanity and Social Science