The Environmental Behaviour Social Map: Mass Media Exposure, Curiosity, and Rejection of Non-environmentally Friendly Products
Muhammad Zid, M Sunu Probo Baskoro, Nadiroh, Komarudin, Fauzi Abdillah

Universitas Negeri Jakarta

Abstract

The purpose of this study was to analyze the social map related to the relationship between exposure to environmental news and curiosity over issues of environmental damage together with the behaviour of rejecting environmentally unfriendly products. The study was conducted in December 2018 - January 2019 is held at the Antara TV News Agency. This study uses survey methods and correlation techniques. The results of this study indicate that: (1) There is a positive relationship between exposure to environmental news and rejection behaviour of non-environmentally friendly products. Socially, if the news relating to the positive environment will form rejection of the increasingly positive community behaviour towards products that are not environmentally friendly. (2) There is a positive relationship between Curiosity over Environmental Issues with product rejection behaviour not environmentally friendly. Socially, if the public curiosity about environmental issues is high, the behaviour of rejecting non-environmentally friendly products also increases.

Keywords: Environmental Behaviour Social Map- Mass Media Exposure- Rejection of Non-environmentally Friendly Products

Topic: Humanity and Social Science